Digital Marketing Notes

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SHORT DEFINITIONS
1. What is Digital Marketing?
All marketing activities done on modern Digital channels. e.g: Paid Adv, SMM, Email & SMS, SEO mobile marketing & Marketing Research.

2. What are the types of Digital Marketing Channels?
Website Marketing, Email Marketing, Social Media Marketing, Video Marketing, Text Messages 

3. Define Digital Media
Digital Media refers to audio, video, photo, or textual content that has been encoded using a computer and can be Transmitted digitally to people.
 
4. Freelancing
A Person who is self-employed, and sells his services on the internet for income.
 
5. Trending Topic 
A trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time.
 
6. Blogging
Sharing content on a specific type of topic. Informative & Interactive.
 
6. Online Leads Generation & Sales
Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business products or services through the Internet.
 
7. Organic Reach
Organic reach is the number of people who see your content without paid distribution.
 
8. Paid Reach
Paid reach consists of the users who see your posts as a result of paid advertising.
 
9. Define ATL
ATL stands for above the line. In this marketing we can’t count the audience.
 
10. Define BTL
BTL Stands for below the line. This means direct marketing and we can count the audience
 
11. Define TT
TTL is the combination of ATL and BTL

Question No.2 - MCQs Circle the correct option.
 

1. Which of the following is a key objective of social media marketing?

    a) Increasing print media visibility

    b) Building brand awareness

    c) Enhancing telemarketing efforts

    d) Expanding billboard advertising


2. What type of content is commonly shared on social media platforms?
    a) Physical brochures
    b) TV commercials
    c) Social media posts
    d) Radio jingles
 

3. How can businesses engage with their followers on social media?
a) Sending direct mailers
b) Holding in-person events
c) Responding to comments and messages
d)Distributing promotional flyers 

 

4. Which of the following platforms is often used for professional networking and B2B marketing?
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn

 
5. What is the primary purpose of social media advertising?
    a) To gain more followers
    b) To generate sales leads
    c) To increase website traffic
    d) To create viral videos

6. Which metric measures the number of times a social media post is displayed to users?
    a) Impressions   
    b) Click-through rate
    c) Engagement rate
    d) Conversion rate

7. Which platform is allows you to create multiple profiles?
    a) Facebook
    b) Instagram
    c) Twitter
    d) Linkedin

8. What does the acronym “UGC” stand for in social media marketing?
    a) User-Generated Content
    b) Unique Graphic Content
    c) Unified Global Campaigns
    d) Unlimited Growth Conversion

 

9. Which social media platform is popular for visual content and storytelling?
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn

 

10. How can businesses measure the success of their social media marketing efforts?
a) Through the number of followers gained
b) Through the number of likes on posts
c) Through social media analytics and metrics
d) Through the number of shares on posts

 
11. What is the term for paid advertising on social media platforms?
    a) Organic marketing
    b) Influencer marketing
    c) Social media optimization
    d) Social media advertising

 

12. Which social media platform is particularly effective for targeting younger demographics?
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn

 

13. What is the term for the practice of promoting a brand or product through influential individuals on social media?

    a) Native advertising
    b) Affiliate marketing
    c) Influencer marketing
    d) Content marketing

 

14. Which metric measures the percentage of users who take a desired action, such as making purchase or signing up for a newsletter?
a) Impressions
b) Click-through rate
c) Conversion rate
d) Engagement rate
 

15. What is the term for the process of optimizing social media profiles and content to increase visibility and engagement?
a) Social media advertising
b) Social media optimization
c) Social media management
d) Social media analytics

 

16. Which social media platform is known for its business pages, groups, and advertising capabilities?
    a) Facebook
    b) Instagram
    c) Twitter
    d) LinkedIn
 
17. What is the term for the practice of engaging with and nurturing relationships with potential customers on social media?
    a) Lead generation
    b) Customer retention
    c) Social media management
    d) Social media engagement 
 
18. Which metric measures the percentage of users who click on a link in a social media post or ad?
    a) Impressions
    b) Click-through rate
    c) Conversion rate
    d) Engagement rate 
 
19. What is the term for the process of creating and sharing valuable content to attract and engage a target audience?
    a) Social media advertising
    b) Social media optimization
    c) Content marketing
    d) Social media management

 

20. Which social media platform is often used for professional networking, job searching, and industry news?
a) Facebook
b) Instagram
c) Twitter 
d) LinkedIn
 

 21. Which metric measures the level of audience interaction and involvement with social media content?
a) Impressions
b) Click-through rate
c) Engagement rate
d) Conversion rate


22. What is the term for the process of monitoring and responding to mentions and discussions about a brand on social media?
a) Social listening
b) Social sharing
c) Social monitoring
d) Social engagement

 

23. Which social media platform is often used for Business Purpose?
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn

 

24. What is the term for the practice of optimizing social media posts and profiles to appear in search engine results?
a) Social media optimization
b) Search engine optimization
c) Social media marketing
d) Search engine marketing
 

25. Which metric measures the number of users who engage with social media content, such as likes, comments, and shares?
a) Impressions
b) Click-through rate
c) Engagement rate
d) Conversion rate
 

26. What is the term for the process of identifying and targeting specific segments of a social media audience based on demographics, interests, or behaviors?
a) Target audience analysis
b) Market segmentation
c) Social media targeting
d) Customer profiling
 

27. Which social media platform is often used for professional networking, industry discussions, and thought leadership?
a) Facebook
b) Instagram
c) Twitter 
d) LinkedIn
 

28. What is the term for the process of monitoring and analyzing social media activity and data to gain insights and make informed marketing decisions?
a) Social media optimization
b) Social media management
c) Social media analytics
d) Social media advertising
 

29. Which metric measures the number of times users take a desired action, such as liking, commenting, or sharing a social media post?
a) Impressions
b) Click-through rate
c) Engagement rate
d) Conversion rate

 
30. What is the term for the practice of using social media platforms to provide customer support and address customer inquiries and concerns?
    a) Social listening
    b) Social sharing
    c) Social monitoring
    d) Social customer service

31. Your Brand logo is part of the _______ content.
    a. Branded
    b. Graphic / Visual
    c. Quality
    d. Textual

 
32. Which statement is not true with the aspect of digital marketing?
    a. Global Reach
    b. Personalized Marketing
    c. Customer Engagement
    d. Door to Door Marketing
 
33. Which of the following has the lowest advertising cost?
    a. TV Commercial Cost
    b. Billboard Advertisement Cost
    c. Social Media Ad Cost
    d. Newspaper / Magazine Ad Cost

34. When a business sells products directly to customer, it is categorized as _____
    a. B2C
    b. B2B2C
    c. Customer friendly business
    d. Local Business

35. Digital marketing is also called _______ marketing due to the reliance on the content.
    a. Content
    b. Text
    c. Photo
    d. Video
 
36. A digital marketer is a ______?
    a. Traditional Marketer
    b. Modern Marketer
    c. Basic Marketer
    d. Classic Marketer
 
37. eBook is an example of _______ content format(s).
    a. Text
    b. Text & Images
    c. Images
    d. Video
 
38. What is paid media?
    a. Your Ad is shown by Google
    b. You Pay Money for Ad
    c. You charge money for Ad
    d. Your Ad is shown on your own website

39. The practice of increasing the quantity and quality of traffic of any website is called? 
    a. SEO
    b. SHE
     c. SOE
    d. SEE

 

40. Marketing is all about ___________ your products or services to the right audience.
a. Selling
b. Promoting
c. Communicating
d. Advertising

 
41. If your page contains content for above a certain age, you ________
    a. Should post a warning with each post
    b. Restrict page audience to the required age
    c. Only update the content that is appropriate for all ages
    d. Request Facebook for posting permissions
 
42. You can sign up on Facebook using
    a. Email address
    b. CNIC
    c. Driving License
    d. Student ID 
 
43. Boosting option is mostly used in ________
    a. Facebook
    b. Twitter
    c. Google
    d. Guru
 
44. On Wix, you must add eCommerce products
    a. Automatically
    b. Manually
    c. Programmatically
    d. With Machine Learning
 
45. Which of the following is NOT an available option while creating website on Wix?
    a. Adding Blog
    b. Changing Images
    c. Changing Background
    d. Integrating WordPress Theme
 
46. Which of the following option is NOT available in the Advertise Section of Meta Business Suite?
    a. Ads Manager
     b. Audiences
    c. Creative Hub
    d. Ads Reporting

 
47. The number of times, a post/ad has been displayed regardless it has been clicked or not is called _______ 
    a. Reach 
    b. Views 
    c. Impressions 
     d. Clicks 
 
48. Canva is a ______ for creators.
    a. Free tool 
    b.Paid Tool
    c. Free Tool with paid features
    d. Enterprise Tool
 
49. Which of the following option is not a part of Data Source in Meta Business Suite?
    a. Offline Events Sets
    b. Pixels
    c. Shared Audience
    d. Ad Accounts
 
50. Sponsored ads are not a part of ______________
    a. Paid Reach
    b. Organic Reach
    c. Native Reach
    d. UN-Organic Reach
 
51. LinkedIn profile should be _______
    a. Professional
    b. Causal
    c. Amateur
    d. Fake
 
52. _________ is a place offered by Facebook to connect with people who share your interests.
    a. Facebook Page
    b. Personal Account
    c. Facebook Group
    d. Facebook Business Manager
 
53. To join a secret group on Facebook, you need to have
    a. Verified account
    b. Admin Access
    c. Invitation from admin
    d. An application
 
54. While running catalogue ads on Facebook, you can choose your media based on ___________
    a. Products
    b. Product Sets
    c. Images
    d. Videos
 
55. You can assign all of the following group roles to a member on Facebook EXCEPT________
    a. Admin
    b. Moderator
    c. Analyst
    d. Group Expert
 
56. LinkedIn is a platform used mostly by ___________
    a. Teenagers
    b. Female
    c. Professionals
    d. Content Creators
 
57. Facebook group is mainly
    a. A place to promote you products/ services
    b. A community for like-minded people
    c. A personal profile for business
    d. A personal profile for public figures
 
58. If you want your LinkedIn group to appear in search results and visible to others on members’ profile, you will select discoverability as __________
    a. Published
    b. Unpublished
    c. Listed
    d. Unlisted
 
59. YouTube Studio Analytics includes all EXCEPT ________
    a. Likes on you videos
    b. Estimate Revenue
    c. Average view duration
    d. Other’s Channel Data
 
60. Display Ads are shown in the form of ______.
    a. Banner
    b. Text
     c. Video
    d. Audio

61. For Monetizing on YouTube you must have a minimum of _______?
    a. 500 Subscribes
    b. 1000 Subscribes
    c. 1500 Subscribes
    d. 2000 Subscribes
 
62. How can be video added to Google video ads?
    a. Through You Tube Link
    b. By uploading a video
    c. From a website
    d. Through video platforms other than YouTube
 
63. Search ads appears in the form of _________
    a. Image
    b. Text
    c. Video
    d. Product

64. A model of internet marketing in which advertisers pay a fee each time their ad is clicked is called _________
    a. Cost per 1000 impression (CPM)
    b. Click-through rate (CTR)
    c. Pay per click (PPC)
    d. Cost per acquisition (CPA)
 
65. How many types of Instagram Profile
    a. 1
    b. 2
    c. 3
    d. 4
 
Question No.3 - True / False circle the correct option.

1) Limit of Friends in Facebook is 4000...............F

2) We can create Catalogs in Business whats-app...............T

3) There 3 versions of whats-app available in google play store...............F

4) We can’t integrate Facebook and Instagram in whats-app...............F

5) Gmail account can recover through email or mobile number...............T

6) Google drive provides 20 GB Free Space with 5 Gmail accounts...............F

7) Page is the feature of Instagram...............F

8) Instagram Groups used for organic marketing...............F

9) YouTube is best for post marketing...............F

10) Quiz can be created using gmail account...............T

11) Social Media Marketing is good for reaching a targeted customer...............T

12) Influencer usually work for free...............F

13) Location sharing is the feature of whats-app...............T

14) Wix help us to create free website...............T

15) Canva is used to design posts over the internet...............T

16) Live is the feature of Facebook...............T

17) ATL means targeted marketing...............F

18) TTL includes ATL and BTL Marketing...............T

19) Email marketing means directed marketing...............T

20) SMS marketing is the ATL marketing...............F

21) Digital Marketing can be done offline...............F

22) Paid marketing is the feature of Facebook...............T

23) Social media charge for organic marketing...............F

24) Hash tags help us for organic marketing...............T

25) Google is the search engine...............T

26) Door to Door Marketing is a strategy of direct marketing in Digital Marketing...............F

27) Social Media ad Cost is high as compared to TV/ Newspaper Ad Cost...............F

28) You pay Money for Ad is called paid media marketing...............T

29) Facebook group is mainly a community for like-minded people...............T

30) Instagram is used for Audio Marketing...............F

31) Instagram allows creating multiple profiles in single account...............F

32) Hashtags are used for organic marketing...............T

33) Canva did not contains template library...............F

34) Whats-app did not connect with Social Media...............F

35) Channel is also a feature of Whats-app...............T

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